This week's program features Funda Erdin, founder of GreenIt, who shares her journey from a 25-year corporate career in product and program management to building a technology-driven product from the ground up. Inspired by a personal desire for greater transparency in health, sustainability, and post-use product lifecycles, she created GreenIt to empower everyday consumers to make more informed and eco-friendly choices. Leveraging her deep product background alongside the capabilities of AI, Funda highlights how modern technology serves as a powerful enabler for individuals and small businesses looking to turn meaningful ideas into reality.