How Rotary is Changing
In briefAI summary — tap to read
District Governor Herb Ritter discussed Rotary's evolution and modernization efforts within District 5170, emphasizing the shift from traditional hierarchies to member-centered service models. He highlighted innovative tools like the district website, DACDB integration, and the Ignite app that enable clubs to share projects, attract members, and build global connections—all while stressing the importance of in-person community engagement alongside digital flexibility.
Key takeaways
- Rotary's public image remains stuck on an outdated perception; the organization must actively promote its modern, diverse work through social media and digital platforms to attract younger members.
- Attracting rather than recruiting members requires making Rotary accessible and flexible—e-clubs and hybrid models serve busy professionals and global communities that traditional weekly in-person meetings cannot reach.
- Member sponsors should be celebrated and incentivized as they are the key to sustainable growth; recognizing those who invite others into Rotary strengthens both retention and recruitment.
- Digital tools like DACDB and the Ignite app empower club boards and members to stay informed, coordinate service projects, and network across the district without overburdening club presidents.
- Personal stories from on-the-ground service work—cleaning gutters, wheelchair trips, fundraising for girls' education—resonate far more than internal Rotary metrics and inspire genuine commitment to the organization's mission.
About Herb Ritter, DG District 5170 2025-2026Herb Ritter is the District Governor for Rotary District 5170 (2025–2026) and brings 36 years of Rotary experience. He worked in the corporate sector for 32 years at Schneider Electric and has used Rotary as a platform for personal leadership development and community impact.
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We believe laughter is an important part of life, and we should all make time to laugh a little. This segment of our meeting is meant to tickle you just enough. These funnies are curated by member Steven "Shags" Shagrin!
Smoking is Bad for You!
A man is filling up his car tank with gasoline and accidentally gets some on his hand. He doesn't notice it, so when he gets into his car he lights a cigarette. His arm instantly catches on fire. The man sticks his arm out the window and begins to wave it around attempting to blow out the flames crawling up his sleeve. A policeman sees the man struggling with his arm on fire and arrests him on the spot for an unlicensed firearm.
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It Won't Cause Arthritis...
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Program: How Rotary is Changing
Speaker: Herb Ritter, DG District 5170 2025-2026
We bring you a new program every week on innovation, entrepreneurship, and education and how they contribute to service to others.
Following visiting clubs all over our district, our district governor talks at both practical and philosophical levels about shifts happening (or should be happening) within Rotary.
Herb has been a dedicated Rotarian for four decades. He is the 5170 District Governor in 2025-26, and has held a wide variety of leadership positions, including club president. Professionally, he enjoyed a successful 32-year career at Schneider Electric before venturing into entrepreneurship. Herb's commitment to community service extends beyond Rotary, evidenced by his involvement in various organizations. As a 3rd generation Eagle Scout, he has a strong connection to Scouting. With a BS in Electrical Engineering and an MBA, Herb embodies a blend of education, professional achievement, and service.
Members and guests, please welcome District Governor Herb Ritter!
To learn more, go to:
To learn more about our district, visit:
https://www.rotarydistrict5170.org/
To learn more about the Rotary eClub of Silicon Valley, go to:
http://rotary.cool
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Inspiring People — Stories of Innovation and Service
Inspiring Solutions for a Better World
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Our newest podcast celebrates trailblazing women. It is available on Spotifyand Apple Podcasts, and many other platforms.
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